tag = "Flirtomatic"

We’ve been following Flirtomatic for some time on GoMo. The mobile chat and dating service is one of the prime examples of how to launch, advertise and monetise a mobile service. Now the mobile social network has announced a deal with American mobile operator, MetroPCS. But how much use is that really going to be?

London-based mobile and online social networking service Flirtomatic has secured $4 million funding from Seraphim Capital to finance its expansion into international mobile markets…Flirtomatic allows users to create a personal profile and flirt with other users both online and using their mobile. Three-quarters of Flirtomatic’s traffic comes via mobile, reports Guardian. It claims a combined web and mobile audience of 380K users in the UK, recording around 103 million page views every month.

Xtract mentioned this deal to us during our MWC interview, but the official announcement is released today. Mobile social networker Flirtomatic will be using the flagship Xtract product, Social Links, to improve its data about the online and mobile user-base.

London-based flirting service Flirtomatic will use Social Links to measure the influence and behaviour of members. It plans to use this info to create better services for customer segments and (of course) generate better targeting for ads.

The web’s big social networks have gone mobile, taking millions of users with them. But it’s the ‘pure’ mobile communities that are driving all the innovation, discovers Tim Green…

"We sold 10,000 boob jobs in two weeks.” Now, this is not the kind of comment you’d expect to find in a mobile trade paper.

But then any discussion of social networking takes you to strange places. And here we have Mark Curtis, CEO of Flirtomatic, describing how his network’s wheeze of giving members the chance to send each other comedy breast enhancements paid off handsomely.

As one of the key themes that was discussed at the Mobile Web Europe Conference last week in London was Mobile Social Networks (MSN), User Generated Content (UGC) vs branded content and Location enablers, I feel prompted to delve into this subject area to share some current thoughts.

Firstly, when we think about MSNs we often witness the attempt by some operator or another to launch their own network (whether based around music or some other catalyst)...these attempts have met with mixed success, though it is probably to early to draw a line below them. Nontheless, in research presented by Priya Prakash of Flirtomatic, over 70% of social network users would refuse to join a(nother) social network created by an operator. On the other hand, off-portal attempts by start-ups (notably itsmy.com) have met with success.

As one of the key themes that was discussed at the Mobile Web Europe Conference last week in London was Mobile Social Networks (MSN), User Generated Content (UGC) vs branded content and Location enablers, I feel prompted to delve into this subject area to share some current thoughts.

Firstly, when we think about MSNs we often witness the attempt by some operator or another to launch their own network (whether based around music or some other catalyst)...these attempts have met with mixed success, though it is probably to early to draw a line below them. Nontheless, in research presented by Priya Prakash of Flirtomatic, over 70% of social network users would refuse to join a(nother) social network created by an operator. On the other hand, off-portal attempts by start-ups (notably itsmy.com) have met with success.