tag = "Email"

More than half (52 per cent) of mobile phone users are now using the mobile Internet with email and social networking the most popular activities, according to new findings released today. The mobile Internet usage poll, carried out by user experience consultancy, Webcredible, revealed that of the respondents who used the mobile Internet, over half (55 per cent) mostly used it for emailing and social networking, demonstrating the evolution of mobile Internet usage since the poll was last conducted in 2007.

The research polled more than 1,100 online users between February and April 2009 on what they used their mobile phone for most, with the exception of calls and text messages. Checking email and social networking came in as the most popular pastimes with 39 per cent of mobile Internet users mostly using email and over 16 per cent favouring social networking. Just under 16 per cent of mobile Internet users said they mostly downloaded ringtones.

Some report highlights:


* There are 87 percent more social-media users now than there were in 2003 -- with people spending 883 percent more time on those sites.

* In the last year, time spent on social-networking sites grew by 73 percent.

* Marketers are being forced to adopt social networking. "In the age of Twitter, feedback barriers have all but disappeared, creating a near friction-free environment for playing back brand experience, campaign reactions or brand events," the report said. "Recent public cases involving Motrin, Amazon and Domino's show that marketers must be quick and savvy to react to these unprecedented channels of instant feedback."

* 30 percent of U.S. mobile subscribers recalled seeing some form of advertising on their mobile devices, up from 18 percent the year before.

More than half (52 per cent) of mobile phone users in the UK are now using the mobile Internet with email and social networking the most popular activities, according to new findings released today. The mobile Internet usage poll, carried out by user experience consultancy, Webcredible, revealed that of the respondents who used the mobile Internet, over half (55 per cent) mostly used it for emailing and social networking, demonstrating the evolution of mobile Internet usage since the poll was last conducted in 2007.