tag = "Cellufun"

The new CEO of Cellufun says he’s ready to take the company to the next stage, and that includes more emphasis not only on new games but social networking.

Neil Edwards, whose appointment to the CEO position was announced last week, joined the company back in February. After having served as the founding CEO of dotMobi, he had taken a year off to work as a consultant and look for the next opportunity.

It’s simple. ClearSky will publish Cellufun content over their distribution network. Cellufun already claims to attract 5 million unique users per month, which is more than enough to make them an attractive proposition for ClearSky, who want as much quality content as possible. In return, ClearSky will make Cellefun hugely more available to its audience of over 2 million customers.

ClearSky has also got well-developed targeted ad placement as part of their platform, which will integrate nicely with Cellufuns ad-funded model.