tag = "Behaviour"

A study on how social networks are creating a potentially transformational change in consumer behaviour.

"Report Highlights
1. Putting the growth of social networks – popularity and engagement – into context
2. How the audience to social networks is changing
3. The challenges facing advertisers on social networks
4. What advertisers can do to find the magic formula for advertising in social networks
5. Factors contributing to the Facebook phenomenon
6. Why localisation has won the day in many countries
7. Where mobile social networking has taken the greatest hold
8. What ‘traditional’ publishers can do in the face of the social network phenomenon"