tag = "Advertising"

The publication of the new white paper by Peggy Anne Salz, highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional "push" style banner ads. The report suggests that virtual gifting is seen by many as the starting point for cultivating this two-way conversation.

AdMob has been offering iPhone ads since last year, both on mobile sites and in applications. The four new units being offered are Mobile Social Networking, Search, Multi-Panel Banner and Scrolling Canvas. Mobile Social Networking units are dispersed through popular social networks on iPhone, including Twitter, Facebook, Myspace and Flickr. Search units integrate a search function directly into a banner ad, so that users can search your site from the ad itself. “Multi-Panel Banner” is just a fancy way of saying “rich media ad” - these display ads can offer animation and multiple calls-to-action. A Scrolling Canvas unit is an animated display.

Advertising using mobile phones could continue to grow thanks to the popularity of social networking, it has been suggested.

Don Davis, editor of Internet Retailer - an online publication offering the latest news and trends in technology and e-retailing - said there may be ways in which sites like Facebook, Twitter and MySpace can offer a useful vehicle for marketers.

However, he said although it was clear such platforms would play a big role in the future of advertising, it had not yet been discovered how this will be done and how effective it will be.

"I think they are all going to be important but I don't think any will have a big impact on online sales in the next year or so," he explained.

Advertising using mobile phones could continue to grow thanks to the popularity of social networking, it has been suggested.

Don Davis, editor of Internet Retailer - an online publication offering the latest news and trends in technology and e-retailing - said there may be ways in which sites like Facebook, Twitter and MySpace can offer a useful vehicle for marketers.

However, he said although it was clear such platforms would play a big role in the future of advertising, it had not yet been discovered how this will be done and how effective it will be.

The emergence of new ad formats is boosting consumers' awareness of mobile advertising, according to new research.

A study by Brightkite and GfK Technology highlights that 38 per cent of mobile phone users and 59 per cent of smartphone owners recall seeing advertising via their handsets during the first three months of the year.

For smartphone users, the number one format was mobile web advertising, while for traditional handset users it was SMS.

However, the report also revealed that consumers are noticing a much wider breadth of mobile advertising formats, with 23 per cent of smartphone users recalling SMS advertising and 20 per cent seeing ads in mobile social networks.

In the first quarter of 2009 the number of smartphone users that saw ads within a location-based network tripled to 15 percent according to a report from social networking provider Brightkite and market research agency GfK Technology.

Some 38 percent of U.S. mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for smartphone (such as iPhone) users, 59 percent recalled seeing mobile advertising. For smartphone users, the number one format is mobile Web advertising, while for regular phone users it is SMS text messaging. Some 23 percent of smartphone users recall seeing SMS advertising, but 20 percent saw ads in mobile social networks and 15 percent saw ads in mobile TV/video. At current growth rates, some of these formats will surpass mobile web and/or SMS advertising in 2009, according to GfK and Brightkite.

The publication of the new white paper by Peggy Anne Salz, highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional "push" style banner ads. The report suggests that virtual gifting is seen by many as the starting point for cultivating this two-way conversation.

For now, all attention is focused on Mobile Advertising For The Masses, my new-release white paper timed to CTIA and an essential read for marketers who want to tap into mobile social networks (and the ad networks they provide) to drive positive results. This time I evaluate the analytics capabilities offered by three ad networks: BuzzCity (BuzzCity), itsmy.com (itsmy.biz), and Peperonity (AdMob). I also compare the depth and breadth of analysis they provide, and examine the need for an additional comprehensive mobile analytics package to connect the dots, fill in the gaps, and give me the big picture view of what my campaigns achieved and how I might use this insight to plan and target future campaigns.

“The business model for social networking is predicated on advertising but is it a happy marriage?” asks Anil Malhotra, SVP Global Alliances and co-founder of Bango. “It appears as if mobile social networking is moving more quickly into both ad-funded and premium level services compared to their PC-Internet cousins. There are some key reasons for this, not least greater personalisation, but also because it’s easier to pay via mobile phones.”

The web’s big social networks have gone mobile, taking millions of users with them. But it’s the ‘pure’ mobile communities that are driving all the innovation.

The social media and mobile marketing platforms will see the highest rates of growth in the next two years, according to a new survey.

Carried out at the Ad:Tech New York conference by Halyard Capital, the study indicated that 68 per cent of marketers believed social networking would represent the fastest growing alternative marketing platform by 2010.

After one year in beta phase, itsmy.biz - www.itsmy.biz - launches the largest social advertising network in the mobile space with a reach of 4 million people in the mobile internet by now.



Who can be reached with mobile social advertising? itsmy.biz reaches 54% male and 46% female mobile internet users from all carriers, mainly between 16 and 42 years old in the US and Europe. The new target group is: - digitally active everywhere