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Social Networking Drives Mobile Investment
Three-quarters of mobile operators say they plan to invest in mobile social networking and mobile applications over the next 12 months, according to a study from Direct2Mobile conducted on behalf of Airwide Solutions.Mobile broadband is not far behind with 65 percent of operators expecting to make investments over the next 12 months, followed by location-based services, IM based services and the mobile Internet.
Social networking is viewed by most operators as the main driver of both P2P and A2P consumers messaging volume. Operators want to capitalize on the success of social networking and ensure that SMS is the primary way for exchanging messages and delivering status updates on both mobile and fixed-Internet social networking sites.
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Fri, 20 Feb, 09
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Related Entries | Mobile social networking growth ahead
Subscriber numbers for mobile social networking are predicted to climb modestly over the next three to four years, after which growth will accelerate sharply, predicts ABI Research. Many social networking sites, including Facebook and MySpace, are accessible from mobile devices via which some sites already allow users to update their profile.
Permalink | Posted on Sunday, September 07, 2008
Advertising to fuel mobile social networking growth as UGC revenues reach US$7.3 billion by 2013
Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.
The report says that the total value of the UGC market - comprising social networking, dating and personal content delivery (PCD) services - will rise from nearly US$1.1 billion in 2007 to more than US$7.3 billion in 2013, with social networking overhauling dating to become the largest revenue generating segment by 2009. The report also notes the increasing importance played by advertising, which will account for nearly one-third of total revenues in the UGC space by the end of the forecast period, and more than half of mobile social networking revenues.
Permalink | Posted on Thursday, September 18, 2008
Advertising to fuel mobile social networking growth
Other findings from the report include:
• The number of active users of mobile social networking sites is expected to rise from 54 million in 2008 to nearly 730 million in 2013.
• The Far East and China region will be most popular in terms of mobile user number for mobile social networking and PCD throughout the forecast period, but the Indian Subcontinent will become the largest region for mobile dating services by 2010
• There will be more than 9 billion downloads from PCD sites by 2013, of which 32% will be ad-supported.
Juniper Research assesses the current and future status of mobile user-generated content based on interviews, case studies and analysis from representatives of some of the leading organisations in the growing mobile user-generated content industry.
Permalink | Posted on Wednesday, October 01, 2008
Mobile social networking sees annual growth of over 150%
Mobile social networking grew by 152% between November 2007 and November 2008 in Western Europe, according to ComScore.
The figures show that in November 34% of mobile social network users in Western Europe accessed social media exclusive of all other mobile web content.
The UK has the highest penetration of mobile social networking at 9%, nearly triple that of Germany, where the activity is the least popular at 3.3% penetration. T
Permalink | Posted on Friday, January 30, 2009
Mobile social networking sees annual growth of over 150%
Mobile social networking grew by 152% between November 2007 and November 2008 in Western Europe, according to ComScore.
The figures show that in November 34% of mobile social network users in Western Europe accessed social media exclusive of all other mobile web content.
The UK has the highest penetration of mobile social networking at 9%, nearly triple that of Germany, where the activity is the least popular at 3.3% penetration.
Permalink | Posted on Monday, February 02, 2009
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