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Social networking ‘becoming more specialised’

The popularity of social networking has forced sites to become more sophisticated, according to one expert.

As more people make use of their mobile phones and mobile broadband connections to log on and chat to others, a spokesman for Where Are You Now said the sector is becoming more tailored to consumers needs.

Ian Rumgay, European communications manager for the social networking site, said that one particular area where this is happening is in travel and tourism.
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