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Social networking almost half of mobile web usage

Four of the top 10 web domains accessed via U.S. mobile devices are now social networking sites, according to mobile software applications and infrastructure provider Openwave Systems' latest 2009 Mobile Insights report. Openwave notes the results correspond with recent findings by the Internet Advertising Bureau, which reported that a 179 percent year-over-year increase in the number of mobile handsets accessing social media sites, compared to a 10 percent increase in PC visitors to the same sites. Openwave suggests that operators looking to capitalize on the trend should consider partnering with leading social networking sites through co-branding efforts, such as marketing and advertising, or to offer aggregation services enabling more efficient access to social networking sites via the carrier's own portal.
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