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Moms’ Social/Mobile Web Use Up by 400%

This "21st Century Moms Report" states that the number of mothers using social networks has risen from 11 percent to 63 percent since 2006. And there's good news for brands who are using the same networks. According to the BabyCenter press release, "Forty-four percent [of moms on the social web] use social media for word-of-mouth recommendations on brands and products, and 73 percent feel they find trustworthy information about products and services."

As far as hardware is concerned, almost all moms - 91 percent - say they never leave home without a mobile device. More than half say they have replaced traditional photo albums with online photo-sharing services. And moms are also the primary console gamers in the household after the birth of a first or second child.
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