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Mobile social networking use grows 182% over 2007

The volume of U.S. wireless subscribers who accessed social networks via mobile device increased 182 percent between September 2007 and October 2008 according to a new consumer study conducted by research firms The Kelsey Group and ConStat. In all, 9.6 percent of U.S. subscribers ages 18 and over connected with a social network via mobile handset in October 2008, compared to just 3.4 percent in September 2007.
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Mobile social networking sees annual growth of over 150%

Mobile social networking grew by 152% between November 2007 and November 2008 in Western Europe, according to ComScore.

The figures show that in November 34% of mobile social network users in Western Europe accessed social media exclusive of all other mobile web content.

The UK has the highest penetration of mobile social networking at 9%, nearly triple that of Germany, where the activity is the least popular at 3.3% penetration.

Permalink | Posted on Monday, February 02, 2009
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