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Mobile social networking on the rise

Social networking is still the most popular online activity for North American mobile web users, according to a new report.

The study by Openwave Systems revealed that Facebook and MySpace represent the top two search queries on Google and Yahoo!'s respective mobile search services.

MySpace appears to be more popular with mobile web users than Facebook, however, receiving 46 per cent more hits per session on average than its rival.

Openwave Systems said this could mean that MySpace will soon become the preferred method of mobile communication for some users and could displace several of the most popular email services.

It added that the continuing popularity of social networking could further represent "a unique opportunity" for mobile operators to form partnerships with social media sites and generate incremental revenues from messaging on these websites.
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Mobile social networking sees annual growth of over 150%

Mobile social networking grew by 152% between November 2007 and November 2008 in Western Europe, according to ComScore.

The figures show that in November 34% of mobile social network users in Western Europe accessed social media exclusive of all other mobile web content.

The UK has the highest penetration of mobile social networking at 9%, nearly triple that of Germany, where the activity is the least popular at 3.3% penetration.


Permalink | Posted on Monday, February 02, 2009
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Mobile Social Networking Driving Growth of the Mobile Internet in Europe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reports that social networking is drawing new users into the mobile Web. In November, 34 percent of mobile phone owners in Western Europe who visited social networking sites accessed social media exclusive of all other mobile Web content.



With 12.1 million users in Western Europe (France, Germany, Italy, Spain and the U.K.), mobile social networking is a rapidly-expanding category that grew 152 percent from November 2007 to November 2008.



The U.K. boasts the highest penetration of mobile social networking, at 9 percent, nearly triple that of Germany, where the activity is the least popular. The average penetration rate across all countries is 5 percent.


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Women Fuel Mobile SocNet Growth in Europe

Mobile social networking is rapidly expanding in Western Europe, experiencing 152% growth from November 2007 to November 2008 and racking up 12.1 million users during that time in France, Germany, Italy, Spain and the UK, according to M:Metrics data from comScore, Inc.
The UK boasts the highest year-overMobile social networking is rapidly expanding in Western Europe, experiencing 152% growth from November 2007 to November 2008 and racking up 12.1 million users during that time in France, Germany, Italy, Spain and the UK, according to M:Metrics data from comScore, Inc.


Permalink | Posted on Thursday, February 05, 2009
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Mobile social networking sees annual growth of over 150%

Mobile social networking grew by 152% between November 2007 and November 2008 in Western Europe, according to ComScore. The figures show that in November 34% of mobile social network users in Western Europe accessed social media exclusive of all other mobile web content. The UK has the highest penetration of mobile social networking at 9%, nearly triple that of Germany, where the activity is the least popular at 3.3% penetration. The average penetration rate across...


Permalink | Posted on Monday, February 23, 2009
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