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Mobile social networking growth ahead
Subscriber numbers for mobile social networking are predicted to climb modestly over the next three to four years, after which growth will accelerate sharply, predicts ABI Research. Many social networking sites, including Facebook and MySpace, are accessible from mobile devices via which some sites already allow users to update their profile.
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Sun, 7 Sep, 08
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Related Entries | Marketers Should Focus on Mobile Social Networking
EMarketer forecasts that over 800 million users worldwide will access and participate in social networks via their mobile device in 2012, up from 82 million in 2007. Although the total mobile social network user base in 2012 will be under 20% of the worldwide mobile user population, it is likely these users will have a disproportionate impact on marketing, media and mobile communications because creating and sharing digital content represents much of the social networking experience.
Online Social Networking Goes Mobile: 140 Million Users by 2013
Subscriber numbers for mobile social networking will climb at a relatively modest rate for the next three or four years, but will then start to accelerate sharply,” says research director Michael Wolf. “That uptick is based on assumed acceptance levels in the giant emerging markets such as Brazil, Russia, India, and China. Those countries are wildcards, very difficult to estimate, so we are quite conservative in our forecasts.
Mobile Social Networks
Social networks have a large opportunity in the mobile space, but much of that potential remains untapped, according to a mobile researcher from Direct2 Mobile. Nick Lane, chief researcher of Direct2 Mobile, said networks like MySpace and Facebook haven’t fully convinced their users to migrate to mobile handsets. Both companies are making aggressive attempts though, as Facebook’s iPhone application is routinely one of the most-download, and MySpace mobile is featured prominently in the Android Market.
Social Networking’s Next Frontier: The Mobile Phone
oday's social networking platforms do quite well on the desktop, but they rarely function or perform well on a mobile device, writes Oz Communications CEO Jim Knapik. The future of mobile social networking is at a critical junction, and carriers must find a simple way to bring the best social networking communities to the mobile masses.
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