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Interview with Jim Gregoire VP Marketing of mocospace
We met with mobile social network mocospace at Mobile Web Europe last week. I had spoken to Jim Gregoire on several occasions via email but this was our first meeting. I went in with guns blazing and I started off by asking “is there really demand for a pure mobile social networking platform; “why does mocospace only target foreigners or immigrants and what is the business model”.When I first tried mocospace I found that there was a large foreign following. Being an immigrant myself I didn’t think that there was anything wrong with this –but for mobile I was wondering if a social network should be cornered into catering for one social segment.
Jim talked me through the success of mocospace and said that times were changing. Early adopters were social economic backgrounds where there was no PC in the home or the PC was shared by several but now – with the sponsorship and cult movements from within the community the audience is not as specific.
So then the business model and this is where my jaw dropped. Music is a huge business on mocospace and fan and cult followings enable creativity. So this just blew me away.
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Tue, 30 Sep, 08
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Related Entries | Interview: MocoSpace CEO Justin Siegel: “We’ll Generate Millions Of Dollars In Ad Revenue This Year”
In 2013, more than 140 million subscribers will be part of a mobile social network, and that they will generate $410 million from subscriptions alone, which doesn't include revenues from mobile advertising, according to a report recently released by ABI Research. To get a sense of where things stand today in mobile social networks, I caught up with Justin Siegel, CEO and co-founder of MocoSpace, a free mobile social network. (The "moco" stands "mobile community," not "mobile content," as it does in our name). Siegel said since launching MocoSpace in the fall of 2005, the site has been on an upward trajectory, and now has 3.5 million registered users and receives more than 2 billion page views a month, mostly from the U.S. and some from Canada.
Permalink | Posted on Friday, September 05, 2008
Who will be the Winners and Losers in Mobile Social Networking?
http://4prox.typepad.com/4prox/2008/07/who-will-be-the-winners-and-losers-in-mobile-social-networking.html
InMobile.org has been having a debate about the future of Mobile Social Networking. Here is my contribution to the discussion.
1. Who will be THE biggest winner in Mobile Social Networking?
a) Today's big social networking companies (e.g. Facebook),
b) Independent mobile social networking companies (e.g. MocoSpace) or c) Some other type of company?
Permalink | Posted on
Mobile social networking: Hard-to-monetize killer app?
That said, subscriber growth for mobile social networking will be gradual in the next three to four years, but then increase rapidly. Increased usage in emerging markets such as Brazil, Russia, India and China will contribute to the growth.
Killer app?
Indeed, another study released yesterday by JupiterResearch claims that a range of events including the iPhone’s launch and the growth of social networks among teenagers and young adults is altering consumer expectations of mobile services.
Not surprisingly, social networks have the potential to become a killer application for mobile phones, according to JupiterResearch analyst Neil Strother.
Permalink | Posted on Monday, September 08, 2008
Brands + mobile social networks = marketing bliss?
It’s a matter of time before major brands ‘mobilise’ their devoted communities, says Zamano's Declan Pettit...
One of the most commented-upon elements of the US election was the importance of social networking to the campaign process.
It was especially remarkable considering that Facebook was barely months old when the 2004 election took place, and YouTube had yet to be invented.
Social networking has swept across the internet like a storm. According to comScore, 580.5 million internet users were networking socially on the web as of June 2008. In the last two years, the web giants have started to target mobile.
MocoSpace Grows Rapidly Without Use Of Carriers, Apps
While everyone else in the mobile space is focusing on new-age technologies such as feature-rich smartphones, app stores and carrier partnerships, MocoSpace has quietly gained a viral following relying only on word-of-mouth from its users to grow very quickly. The formula, according to its founders, is very simple- younger users are much more apt to use mobile social networking than the rest of the population, so this is the demographic they’re after. In addition, this young demographic is not the one that uses expensive smartphones, instead relying on simple feature-phones with simple web browsers and the most basic of functionality.
MocoSpace’s Winning Formula for Feature-Phone Social Networking
MocoSpace is one of Boston’s hidden technology success stories. The four-year-old startup, located on the second floor of a classic old office building near Boston’s South Station, has built what is probably the world’s largest standalone social network for mobile phone owners (that is, one that isn’t merely the mobile counterpart of a primarily Web-based community like MySpace or Facebook). The MocoSpace community passed the 6-million-member mark in March—making it more than three times the size it was when I first wrote about the venture-funded startup in January 2008. And it’s accomplished all this by focusing on services for owners of plain-vanilla “feature phones,” at a time when expensive, big-screened smartphones like the Apple iPhone, Android phones like T-Mobile’s G1, and Blackberry devices have been getting all of the technology press’s attention.
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