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BuzzCity report said to show ‘massive growth’ in mobile advertising



BuzzCity's myGamma social network service on mobiles operates on an ad-supported model as a primary source of revenue. Advertisements are served on myGamma and on more than 2,000 publisher sites globally. BuzzCity tracks the growth of the network and by extension, the growth of the mobile internet in more than 200 countries around the world.
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Mobile social network itsmy.com supports US auto industry with 100 million free ads

Mobile social network itsmy.com announced its support to the US automotive industry with 100 million free of cost mobile web page impressions for brand advertising with banners. The social campaign will be displayed between January and March 2009 in mobile Internet for customers of all carriers in the US.

A social survey conducted with more than 1,000 respondents within itsmy.com in December 2008 has shown that 81% would love to support the automotive industry which is so heavily affected by the financial crisis.

Permalink | Posted on Monday, December 22, 2008
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0.8m UK and over 4 million US mobile subscribers now access social networking sites on their phones

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Mobile reshapes social networking--and vice versa

The symbiotic relationship between social networking and mobile technology grew even deeper and more binding throughout 2008, to the point where it's increasingly difficult to determine where one begins and the other ends--record numbers of on-the-go consumers are updating their status, commenting on friends' pages and uploading photos from their mobile devices, in effect documenting life as it happens. The volume of U.S. wireless subscribers who accessed social networks via mobile handset increased 182 percent between September 2007 and October 2008 according to a recent consumer study conducted by research firms The Kelsey Group and ConStat--in all, about 9.6 percent of U.S. subscribers ages 18 and over connected with a social network via mobile handset during the past year, compared to just 3.4 percent 12 months earlier.

A separate user study released this fall by market analysis firm ABI Research reports close to half of all social networking users have now visited destinations like MySpace and Facebook via mobile device.

Permalink | Posted on Thursday, January 08, 2009
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Mobile Social Networking Climbs - eMarketer

MySpace and Facebook aren’t the only players in the market, either.

Although the base of mobile social network users in the US is currently small, it is growing quickly. The percentage of mobile phone users who said they accessed social networks from their handset jumped 182% from September 2007 to October 2008, according to a study conducted by The Kelsey Group and ConStat.

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