Comment on:

Mobile Social Networking Driving Growth of the Mobile Internet in Europe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reports that social networking is drawing new users into the mobile Web. In November, 34 percent of mobile phone owners in Western Europe who visited social networking sites accessed social media exclusive of all other mobile Web content.

With 12.1 million users in Western Europe (France, Germany, Italy, Spain and the U.K.), mobile social networking is a rapidly-expanding category that grew 152 percent from November 2007 to November 2008.

The U.K. boasts the highest penetration of mobile social networking, at 9 percent, nearly triple that of Germany, where the activity is the least popular. The average penetration rate across all countries is 5 percent. Posted by on Friday, July 24, 2009 at 08:44 PM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?